For hoteliers, hotel managers and operators, the stakes have never been higher when it comes to preparing for and managing a crisis. In 2017, crisis situations dominated the news cycle and the hospitality industry was no exception.

In this free e-book, Identity provides our experienced insight on how to best prepare for a crisis situation – from the front desk to the management level. By reading our crisis communications playbook, you will learn:

  • How the definition of a crisis has dramatically evolved thanks to access to technology and rapid communication.
  • How to develop a crisis response plan as a hotel management company – what to consider, who to involve and how to best tailor it to your company’s needs.
  • Best practices and tips for responding to the media in the wake of a crisis.
  • How to consider the power of social media and effective internal communications strategies to minimize a crisis.

Our decades of experience in helping stakeholders in the hotel industry effectively manage crisis situations is in this e-book, download it now!