GET EXPERT COUNSEL WHEN A CRISIS STRIKES

Get expert counsel when a crisis strikes

When a crisis hits a shopping center, there are very real consequences that can have a significant impact on your center and its day-to-day operations.

From layoffs and tenant closings; to negative publicity associated with scandals or dissatisfied customers; to accidents, power outages, natural disasters; and health and safety emergencies, there are myriad of ways that a crisis can emerge—seemingly out of nowhere. The effect of a poorly handled crisis can be profound—turning small issues into big problems, and allowing emergencies to spiral into communications catastrophes.

The reality is that it’s not a question of if, but when a crisis will occur at a shopping center. Which is why all responsible property owners and operators should have their teams fully trained and prepared for crisis response.

Prepare and protect

While no two crisis situations are identical, there are effective best practices that can help you respond quickly and effectively in a crisis, minimizing and mitigating damage to your property, your brand and your center’s reputation.

Call and response

From generalized crisis response training, to tailored sessions, to a comprehensive and customized crisis response plan designed specifically for your property portfolio, Identity provides a suite of shopping center crisis communications training and consultation.

With real-world examples and real-world experience, our programs not only provide valuable insight and information, but also concrete strategies your team can apply when it matters most. We deliver the resources you need to respond effectively in the critical first few minutes of a crisis—and a roadmap you can follow in the hours, days and weeks that follow to make sure that you are doing everything you can to protect your people, your property and your perception.

To get more information about Identity and our crisis response for shopping centers training programs, continue reading below or contact erobinson@identitypr.com.

A member of Identity’s leadership team will conduct a 2-hour customized crisis communications for shopping centers training session, including:

Conduct a brief discovery session with the client to walk through our crisis communications program and discuss specific challenges to tailor the program to the company and its portfolio of centers. Also discuss existing response processes and documentation.
Customize components of Identity’s crisis communications for shopping centers presentation accordingly, including:
- 3-4 case studies from real client scenarios and/or scenarios relevant to their centers.
- Potential media outlets/issues specific to the regions in which their centers operate.
Work with marketing contact to finalize deck prior to presentation.
Tier 2 presentations require a minimum of 3-weeks from signed agreement to presentation to allow for customization and travel arrangements, as needed.

Tier 2 deliverables + a customized crisis strategy, as follows:

Develop a property-level crisis communications plan for the property management team, including communications flow charts, hypothetical crisis scenarios and appropriate responses.
- This will be developed as a template that can be easily adapted for individual properties.
Work with marketing contact to finalize plan and deck prior to presentation.
Identity’s presentation will include the rollout of the customized crisis strategy.
Tier 3 presentations/plans require a minimum of 4-weeks from signed agreement to presentation to allow for customization, plan development and travel arrangements, as needed.
Inquire about a Crisis Training

When it comes to managing multiple shopping centers scattered across the country, you’re dealing with thousands of customers day in and day out. Crisis situations—whether large or small—are inevitable. Not only has Identity guided us through crisis scenarios at our centers, they provided our 30+ on-site property managers and marketing professionals with the tools and know how to successfully navigate crisis situations as they unfold in real-time. Identity’s specialized expertise in the commercial real estate space resulted in a real-world training experience and actionable crisis response plan.

—Dean Shauger, SVP Managing & Marketing, Poag Shopping Centers, LLC

We know Crisis Communication

Crisis Communications Training for Shopping Centers

Get expert counsel when a crisis strikes

INQUIRE ABOUT A CRISIS COMMUNICATIONS TRAINING

Tier one

Tier Two

Tier three