For retail real estate and mixed-use projects, the media remains the single most important gatekeeper to reaching a broad and diverse audience.

In this free eBook, Identity provides insight and strategies on how to utilize effective retail real estate public relations to generate credibility and awareness for your projects. By reading this guide, you'll learn how to:

  • Define key goals and milestones within the lifecycle of a project.
  • Maximize the reach and impact of national real estate trade media by telling the stories they want to hear.
  • Leverage local media relationships as you move closer to a project's grand opening.
  • Manage your project's message and prevent partner organizations from running rogue.
  • Identify the amazing media opportunities, and potential challenges, your project might face as construction begins.

If you're looking for more media coverage and attention for your projects, download our eBook now!