A strong employer brand can help drive recruitment and increase retention—both of which are critical in the current environment. In fact, a successful employer brand can result in a 28% reduction in turnover and a 50% reduction in cost per hire.
This ebook helps you create—and better convey—your company culture, which is becoming increasingly important to job seekers.
Don't be one of the companies who neglect or ignore their employer brand, or you may be overlooked.
Approaching recruitment communications through a PR lens is one of the best ways to convey your employer brand. Your communications team has a robust toolbox already in place and can cross lines to leverage channels and mediums that are too often isolated.
Applying the combined experience and perspectives of these two functions makes for an even stronger brand.
This ebook will show you how to infuse a PR mindset into your recruitment efforts in three steps.
For more than 20 years, Identity has been the driving force behind public relations, marketing and creative campaigns that drive employer brands forward.
We have already crafted dozens of employer brands and recruitment communication strategies for businesses of all types, and we can help build an exciting employer brand strategy for your company.
Get in touch with us via email or phone at 248-258-2333 to see how we can help you put an employer brand strategy into action.