The Talent War is On

The way people think about work is shifting.

Nearly 70% of companies report a shortage of qualified talent and difficulties hiring. A record-breaking tens of million people are quitting their jobs, a trend that only continues.

But, there is a secret weapon employers should consider when aiming to turn the tide of the talent war—and it lives within your employer brand. 

In this Identity ebook, Winning the War for Talent: Why Your Employer Brand is Your Secret Weapon, you’ll learn valuable takeaways for your organization, such as:

  • The importance of a successful employer brand
  • How to become your organization’s internal reporter
  • Infusing a PR mindset into your recruitment practices
  • Identifying who you’re talking to and how to reach them
  • Ways to create, activate and strengthen your employer brand
The competition is heating up—fill out the form to download our ebook now, and uncover the right opportunities for your organization to engage with top talent. Identity is here to help. 

The Importance of Your Employer Brand

A strong employer brand can help drive recruitment and increase retention—both of which are critical in the current environment. In fact, a successful employer brand can result in a 28% reduction in turnover and a 50% reduction in cost per hire. 

This ebook helps you create—and better convey—your company culture, which is becoming increasingly important to job seekers. 

Don't be one of the companies who neglect or ignore their employer brand, or you may be overlooked.


PR + HR = Recruitment Heaven

Approaching recruitment communications through a PR lens is one of the best ways to convey your employer brand. Your communications team has a robust toolbox already in place and can cross lines to leverage channels and mediums that are too often isolated. 

Applying the combined experience and perspectives of these two functions makes for an even stronger brand. 

This ebook will show you how to infuse a PR mindset into your recruitment efforts in three steps.

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Expertise From a Trusted Source

For more than 20 years, Identity has been the driving force behind public relations, marketing and creative campaigns that drive employer brands forward. 

We have already crafted dozens of employer brands and recruitment communication strategies for businesses of all types, and we can help build an exciting employer brand strategy for your company.

Get in touch with us via email or phone at 248-258-2333 to see how we can help you put an employer brand strategy into action.